SERVICES TO WHOLESALERS AND PRODUCERS
The existence of retailers offers the following services to the wholesaler and manufacturer.
Wide Retailers are scattered throughout the city, therefore, the goods of Distribution manufacturers reaches every nook and cranny. In the absence of retailers it would not be possible for the manufacturer to sell his goods to cover a large area. Retailer act as sales points of the manufacturers goods.
Advertising Retailers play an important role in making the goods popular with customers.
Manufacturer’s production volume arc dependent on their sales volume at the retail level. If the retail sales go up the manufacturer will plan to raise his production amount and vice versa.
Implementation of guarantee or warranty offered by the manufacturer is Warranty only possible the cooperation of retailers.