Public relations are an organization’s strategy desired to arouse favorable public attitude and establish good market image. It may be used to alleviate or catching up with the competitors’ market position. Its ultimate aim is to get round people about the worth of the product of a company.
The word public here is meant to refer to customers, consumers, employees, shareholders, legislators, community members and other groups hailing from various strata of the society. Publicity is a key and leading tool to achieve public relations objectives.