Q: Define Middleman and Merchant?
Ans. we can define a middleman as under
“A middleman is the person: who assists the transfer of goods from manufacturer to the consumer.
Ans: Term ‘merchant’ is applied on the person who, in any stage of distribution, assists the producer, wholesaler or retailer.
The wholesaler, sometimes, is also known as merchant the merchant purchases the goods from the producer to sell them ahead. In the light of this concept all small and big wholesalers and retailers are included in the definition of merchant. In other words, the distribution of the, goods takes place as under: