Pakistan study notes for Matric, Intermediate, B.A, B.COM BSC, M.A, BCS. Free Pakistani Urdu educational school, colleges and University notes.



Marketing may be defined a under:

Marketing is the process by which goods and services move from the point of production to the point of consumption.

2. Marketing covers all business activities necessary to affect the transfer in the ownership of goods and services to provide for their distribution.

3. Marketing embraces all those activities that star up immediately after the production and end up with the consumption.

4. Stanton and Futrell define it as:

Marketing is a total system of business activities designed to plan, price, promote, and distribute want-satisfying products, services, and ideas to target markets in order to achieve organizational objectives.

Marketing is the composite of buying, selling, storing, and transporting. To facilitate these activities finance, information, grading, insurance, standardization is needed.

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