Differences in Advertising, Publicity, and Public Relations
Publicity is resorted to establish goodwill in the market. It is indirect selling, and impersonal, unpaid form of promoting goods and services. It acts as a tool of public relations.
Public relations is aimed at establishing market goodwill and keep contact with influential people, as the press, legislators, large customers, government officers, and those forming public opinions.
Advertising is a paid form and is selling directly. In it the sponsor is identified unlike publicity where the sponsor is not known.