Definition Of Marketing
Marketing has been defined variously by different authors:
1. Marketing is the process by which goods and services move from the point of production to the point of consumption.
2. Marketing covers all business activities necessary to effect the transfer in the ownership of goods and services to provide for their distribution.
3. Marketing embraces all those activities that start with the production and ends up with the consumption.
4. According toStanton, “marketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs or wants.
Making customers or making for customers is referred to as marketing. It may be defined separately as macro marketing and micro marketing.
Jerome McCarthy has divided marketing definition into two parts, viz., macro-marketing and micro-marketing.