Benefits to Franchisees
The franchisee enjoys the following benefits from the franchise:
1. The franchisee gets counseling services, and in case of a problem he will receive franchise guidance which is usually free of charge.
2. He enjoys immediate reputation of the name or brand of the principal company.
3. The franchisee capitalizes on the blanket advertising.
4. He can start the business with small capital.
5. He freely enjoys the experience of the franchiser.
6. The franchiser offers him advice on the selection of site.
7. The franchising company provides training in personnel and marketing management.
8. Helps in preparing account is provided.
9. Sales promotion and decoration materials arc provided.
10. The franchisee purchases raw materials, ingredients, parts, etc. at confessional rates.
11. Financial assistance is provided.
12. Group insurance is carried out through the principal company.